Showing posts with label Advertise. Show all posts
Showing posts with label Advertise. Show all posts

Wednesday, April 17, 2013

Package Deals

 

Everyone Loves a Good Deal

Get Good at Packaging your Services

Running a seasonal business can be tricky.  We have to make the most of a short number of weeks in order to keep our business profitable.  At Block Island Family Vacation, the most visited pages are currently about package deals.

Offer Something

Sign up to be a free member and get your island business noticed.  Also, subscribe to this blog (to your right).
join us
Subscribe:Click to be a Member

 Once you are joined up you will receive a free landing page that tells our visitors who you are and what you have to offer.  Retail, restaurant, accommodations, activities, services and artists can participate.

 Here are some  Ideas on Packaging your Products

Start by simply aligning your products and services with your favorites

  • Let's say you own an inn.  You can help sell your mid week nights by partnering with any number of activities on island.  Start with your friend's businesses.  They will promote you and you will promote them.  You can make a simple agreement that includes a protocol for taking reservations and collecting and distributing the payments.  Keep it very simple.
  •  Give your "Package" a fancy name.  'Stay & Play' or 'Mid-Week Getaway' or 'Festival Package' or 'Girls Weekend' and combine services that go together
  • Start Small.  Decide on one offering and get the word out.  Rack Cards, Social Media, Chamber or your destination websites such as Block Island Family Vacation.
  • Be Creative.  Use incentives such as commissions to motivate others to sell your package.  Have a contest for your employees to sell your products.  Talk to bartenders and cab drivers and ask them to refer customers.  Reward them with an off season package for them or their family to enjoy.

Offer your special package on Block-Island-Family-Vacation.Com

Share your deals on the "Specials" page.

Share your deals on the Facebook Page.

Use our dynamic links to add value to your website.

Be Prosperous,
Kelly

Saturday, March 16, 2013

Block Island Artists

T. Finn Photography


Our Artists color our community with amazing creations.  Inspired by the sea and salt air, many residents have launched small businesses based upon their art. 

Love that.

I've spoken to many fellow community members who sell their art.   Being a creative sometimes makes it a challenge to be a business person. The Farmer's Market provides a great outlet for artists, but opportunities to sell are limited to a few hours twice a week.  Retail store square footage is pricy on BI, it's hard for artists to rent retail space.  Many of our retailers sponsor local artisans by selling their wares for them.

Taking advantage of the opportunities for exposure available online is a great idea.  Visitors plan their vacation online and seek out the things they want to do or see.  Artists can showcase their creations as and promote art shows, stores that carry their stuff, or sell online using a shopping cart.

One of the reasons I started BIFV was so my friends and I could promote our businesses.  With my skills as a web designer I was able to provide a way to promote our beautiful island as a travel destination.  People who visit want to get info on everything, including our artists.

BIFV supports and promotes the love for island inspired art by helping artists create their web presence.  It's one thing to get a website up and running, but how do you get people to see it?  You have to link to an existing website that already has good ratings with the search engines.

If you already have a site, link it.  If you you need a site, let me know, I can help.  Membership is free.  Contact me with any questions or for advice on promoting your business online.  Together we can come up with a simple plan to accomplish your goal.

And please subscribe to this blog and be a part of the Block Island Online Business Alliance.  We share our business ideas.

Be Prosperous,
Kelly



Thursday, February 7, 2013

sunset over block island

Advertise Your Business

What is the best way to advertise? You probably already know from personal experience that the best way to get the word out about what you do or sell is by word of mouth. Online it is also this way which is why social networks are so popular.
Our Purpose is Two-Fold
  • To provide our visitors with the BEST information. That means relevant and current information. We do it.
  • To connect local businesses with our visitors. Our visitors are all looking to plan their vacation. They are looking for you.

Keep it Simple Our model is simple. You agree to provide your customers with quality products and services at a good value and with great customer service. We agree to boast about you.

No Fees We don't charge you anything. Instead, we ask that you promote us back. We wait for you to get business or referrals from us first, then we humbly ask if you want to kick in for the upkeep of our site.
Let's Get Started What's your plan? Do you want to get noticed? Simply fill out the form below and we will get going with building you a landing page. In the meantime, put one of our links on your website....we will be looking for that and your visitors will not be disappointed.

Contact Us

Be Prosperous,

Kelly