Wednesday, April 17, 2013

Package Deals

 

Everyone Loves a Good Deal

Get Good at Packaging your Services

Running a seasonal business can be tricky.  We have to make the most of a short number of weeks in order to keep our business profitable.  At Block Island Family Vacation, the most visited pages are currently about package deals.

Offer Something

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 Once you are joined up you will receive a free landing page that tells our visitors who you are and what you have to offer.  Retail, restaurant, accommodations, activities, services and artists can participate.

 Here are some  Ideas on Packaging your Products

Start by simply aligning your products and services with your favorites

  • Let's say you own an inn.  You can help sell your mid week nights by partnering with any number of activities on island.  Start with your friend's businesses.  They will promote you and you will promote them.  You can make a simple agreement that includes a protocol for taking reservations and collecting and distributing the payments.  Keep it very simple.
  •  Give your "Package" a fancy name.  'Stay & Play' or 'Mid-Week Getaway' or 'Festival Package' or 'Girls Weekend' and combine services that go together
  • Start Small.  Decide on one offering and get the word out.  Rack Cards, Social Media, Chamber or your destination websites such as Block Island Family Vacation.
  • Be Creative.  Use incentives such as commissions to motivate others to sell your package.  Have a contest for your employees to sell your products.  Talk to bartenders and cab drivers and ask them to refer customers.  Reward them with an off season package for them or their family to enjoy.

Offer your special package on Block-Island-Family-Vacation.Com

Share your deals on the "Specials" page.

Share your deals on the Facebook Page.

Use our dynamic links to add value to your website.

Be Prosperous,
Kelly